State Farm 7XD Update Design

• Challenge: Certain pages on the State Farms website were not getting the traction or hits that State Farm was expecting. • Action: Rearranged existing pages within State Farms UX rules to find a design that would be suitable and have a better result. • Results: Designs where pushed into production 4 weeks after completion. 7XD updates where quick updates to get immediate measurable results.

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