AT&T – In-Store Buyer Process Optimization
Problem:
AT&T needed an optimized digital interface for its in-store iPad buyer process to enhance customer interactions.
Solution:
Developed wireframes and compositional designs tailored for in-store usage.
Conducted usability research to refine navigation and flow.
Partnered with cross-functional teams to ensure seamless digital-physical integration.
Results:
Improved customer satisfaction and efficiency in in-store purchases.
Increased adoption of digital solutions in retail environments.
